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| In June 2009, the famous film and theatre actress Greta Scacchi and Nicholas Röhl from Moshi Moshi launched a photograph which was to become nothing short of a publicity sensation worldwide. | ||
| She was photographed naked cradling a cod in her arms by Rankin, Britain’s top fashion photographer. The reason for the photograph was to raise awareness of the plight of global fish stocks, which scientists believe are on the brink of collapse. | ||
| Within a week of its release, the photograph became the symbol of the movement to help save our seas. It appeared on front covers of magazines and newspapers across the globe, featured on CNN and New York’s The Daily Beast, and became a major story in the British press. | ||
| Jay Raynor, for the Observer, wrote that ‘in the months and years to come, this picture will doubtless come to be seen as the seminal image when the grueling, knotty business of campaigning around food issues finally became sexy.’ | ||
| Moshi Moshi Brighton is now working in conjunction with Ocean2012 to produce a further set of photographs which will publicize the issue of fish conservation in the run up to the EU renegotiation of the Common Fisheries Policy. | ||
| Moshi Moshi is proud to be able to feature the photographs taken by Rankin on our limited edition Moshi Membership cards. Please click here for more information and to become a member | ||
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